Optimize your Website for Mobile Searches
Smartphone users are likely to buy a product after being exposed to mobile ads. This often starts with a mobile search. Studies suggest that about 71 percent of smartphone users search for related content after seeing ads both offline and online. Mobile searches have also increased an astounding 500 percent from 2008-2010 and grew 50 percent in the first half of 2010. Interestingly, 10-15 percent of all search traffic is mobile.
Mobile phone searchers also use shorter key phrases and even search simply for keywords. Even web searches using mobile devices with a QWERTY keypad become arduous when typing long texts. This is the reason why mobile users are usually very brief in their phone searches. More often than not, long search queries are only done with only one or two words. If you don’t rank well with shorter key phrases, you will be missing a lot of mobile traffic.
In addition to shorter key phrases, a majority of mobile searches are also locally targeted, and rightly so. When users are on the street looking for a place to dine, they are more likely to search for “pizza place 5th Avenue” than “pizza place.” To target mobile users, search engine optimization Massachusetts companies are better off concentrating on local search queries.
One of the most important things you can do is to make sure that your website renders accurately in mobile phone browsers. Unfortunately, this may be a little difficult. If you are not sure how to go about this task, you can acquire the services of a New Hampshire website design company or one in an area near you. The trick is to keep the site simple and make sure it adheres to platform standards.
Finally, the most common search queries for mobile SEO are current data. This includes sports results, news feeds, weather forecasts, stock market happenings, and financial information. Mobile phone users prefer this kind of limited information, but they also include places to eat and shop in whatever area they are located as frequent search queries. If your site is in one of these categories, it is advisable that you optimize your website for mobile SEO Connecticut residents and others need.
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