In-room Coffee - Does it Determine Where You Choose to Stay?
When choosing a hotel, what drives your decision? Free Wi-Fi? Workout facilities? Swimming pool & spa? According recent surveys performed by Hilton Hotels, availability of premium coffee in guest rooms ranked above every other in-room amenity. Mick Sampson, VP-Sales for Coffee Reserve Brands in Phoenix, AZ says "People have become accustomed to great tasting coffee outside the home. Their expectation for that first great cup of the day has now expanded to business and pleasure stays in hotels and motels as well".
Premium coffees have steadily grown in popularity among coffee drinkers. When traveling, a premium cup of coffee has become an expectation of travelers as opposed to an unexpected pleasure. Even middle-of-the-road hotels and motels are expected to provide premium coffee. Those that are spending an extra few cents a cup are enjoying additional business, whereas those that do not are missing out. Coffee Reserve Brands is among a select few providers of upscale, in-room coffee in filter packs. Sampson explains, "A bad cup of coffee in a hotel room can influence a person's choice of hotels for years to come. When it comes to poor quality coffee, coffee drinkers' memories are very long".
If you are a coffee drinker, think about your own travel wants and needs. Do you want to get dressed, go down to the lobby with bed-head to get that first cup? Or would you rather roll out of bed and have a steaming hot cup of gourmet coffee at your fingertips in your room?
Coffee Reserve Brands is known for their discerning taste and artisan coffee-roasting skills. They make their expertise available to time-share and hotel properties through their In-the-Bag division. Coffee Reserve Brands serves as a great example of a company that knows the value of combining top-quality coffees that are custom roasted for their customers with upscale private-label packaging that leaves a positive impression on guests. Coffee Reserve Brands offers its own brands of coffee as well as private label, proprietary blends as an alternative.
In-room coffee is a lasting trend in the hospitality industry, driven by the popularity of premium coffees and guests' desire to have a superior coffee experience when they are away from home.
Mick Sampson is Vice President of Sales at Coffee Reserve. Mick has a vast array of sales experience with much of it in the food and beverage category.
Coffee Reserve Brands
2030 W. Quail
Phoenix, Arizona 85027
(623) 434-0939
(888)755-6789 toll free
java@coffeereserve.com
www.coffeereserve.com
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