Say "Thank You" with a Calendar - Stay in Front of Your Customers All Year Long
By Wendy Rubicam
Now is the perfect time to thank customers for their business, and to remind sales prospects in your pipeline of the value your business will bring to them. Instead of sending a gift or holiday card that is opened once, maximize your exposure with a custom printed, color calendar that will play a role in your marketing month after month.
If you want your calendar to be the one chosen to hang on the wall, it is important to get it to the recipients before the New Year begins. With a little planning and marketing strategy in place, a quality printer like Printing Solutions in Scottsdale, AZ can have a full-color calendar in your choice of size ready to go for year-end distribution.
The first thing to consider when creating your calendar is what type of seasonal reminders you want to include on each page. You can incorporate reminders for service or maintenance calls, product re-order information, or client checklists. If your business has a busy time of year (tax time, landscape clean-ups, etc.) use the months prior to the busy season to remind customers to schedule their service. You can offer monthly or seasonal coupons or discounts on your calendars to encourage business during your slower months. A testimonial each month is another great way to build your business image - use customer feedback that covers a wide range of your products or services for the most impact. Include interesting, useful and fun information on your calendar as well, so that customers look forward to seeing what each new month will bring.
Give each month a distinctive and appealing image. Images can be seasonal and related to your business or industry. You can also use photos of your work, whether it's custom homes, beautifully groomed dogs or one-of-a-kind gift baskets. Be creative, and use the images to remind prospective customers of the benefits your business provides. You can also incorporate images of your community - from faces to places - as well as stunning local landscapes.
When creating a calendar, consider partnering with a professional photographer who will benefit from the exposure as well. Alternatively, you can purchase stock images online, or use images from your own gallery. Another effective idea is to create a "group" calendar with several referral partners to show prospects how your products and services mesh perfectly to meet a wide range of needs. And remember to include a photo of yourself - people respond positively to a friendly face that will immediately come to mind when you send an email or make a follow-up call.
Creating a dynamic and effective promotional calendar is limited only by your imagination. Printing Solutions can work with you to design the perfect calendar in full color on quality 100 lb gloss paper with coating that will hold up beautifully, keeping your marketing message strong throughout the year.
Printing Solutions Arizona
8281 E Evans Rd #104
Scottsdale, Az 85260
602-682-8059
www.printingsolutionsaz.com
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